Sandals Church
Online Production & Platform Lead
I led the production and distribution infrastructure for the organization’s primary digital platforms, supporting a weekly audience of over 32,000. My role bridged the gap between creative production and technical execution, ensuring that core mission values were translated into a seamless "simulated-live" experience across web, mobile, and social channels.
Roles: Lead Producer & Platform Strategist | Camera & Jib Operations
Digital Ecosystem & Streaming
Systems Architecture & Distribution
I engineered a custom streaming framework and "simulated-live" experience for weekly sermons on YouTube, BoxCast, and Vimeo. This involved managing the end-to-end digital ecosystem, from finalizing video assets to publishing interactive sermon notes via WordPress for the website and mobile app.
Digital Asset Management (DAM)
Infrastructure & Workflow Optimization
I developed and maintained a centralized DAM system to organize high-volume media archives. By implementing rigorous metadata and tagging standards for both raw footage and final deliverables, I streamlined the post-production workflow and ensured cross-departmental access to assets for marketing, recruitment, and communications.
Visual Campaigns & Support
Multi-Platform Content Production
I collaborated with leadership to direct studio and on-location shoots that supported global initiatives and campus-wide recruitment. This included managing lighting, logistics, and subject direction for diverse content needs—ranging from digital prayer experiences to high-impact visual narratives for print and live platforms.
Digital Innovation & Pilot Content
Online-First Experimental Media
I led the development of "online-first" content experiments designed to increase digital engagement and community interaction. By piloting non-traditional formats—such as interactive prayer experiences and short-form social narratives—I helped the organization identify new avenues for connection outside of the standard weekend service. These projects focused on high-speed production cycles and data-informed adjustments to maximize platform-specific reach. These pilots provided the data necessary to refine our long-term digital engagement strategy.